Accessibility: Does the title grab the attention of your intended audience?
- Does the title have keywords used by the audience while searching google?
- Does google index your blog regularly?
- Push your blog updates to blog broadcastors like weblogs.com
- Does your blog load up fast? Use the "Jump/Read More" feature and Optimize load time.
Retention: Is it easy for a casual browser to remember your blog and info you pain-stakingly put in?
Do's
- Reduce information overload. Cluster related information into sub-topics.
- Use Bloggers ReadMore feature to give readers an option to read a blog summary or read more.
- Increase quick scanning of useful information - Add headings, indentation, bullets and white-space.
- Reduce wordiness - Add diagrams/pictures/videos (with search-able captions).
- Increase Searchability - Add content related tags to each blog post.
- Increase Sharing - Add RSS feeds for your blog.Add Referral gadgets like Digg, Twitter, Facebook.
- Increase Readability - Customize Template Layout to maximize content space and reduce scrolling.
- Reduce confusion - Use short and clear sentences. Avoid compound sentences. Use Spell-check.
- Increase Post Quality - Review your post after a gap of few days. You'll often find improvements.
- Increase Blog Quality - As you improve the newer posts update older posts with newer techniques.
Don'ts
- Boredom: Split long posts into short posts with title indicating continuity (e.g. Part 1 of 3)
- Distractions:
Avoid Ads and Blinking information.
Don't let Gadgets encroach upon content.
Move all outgoing links to a "Reference Links" section at the bottom of each post.
Navigation: Is it easy for the casual browser to find relevant information on your blog?
- Add captions to photos/diagrams/videos for enabling text searches.
- Add headings, indentation, bullets and white-space for quick scanning of useful information.
See Also other posts on "Starting Your Blog":
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